Case Study: Banner Bank grows business banking with CMD Agency multichannel campaigns

Banner Bank grows business banking with CMD Agency after 130 years of customer-focused banking

Banner Bank, a regional bank on the West Coast, had a strategic goal to increase its business banking client portfolio. To achieve this, they partnered with CMD Agency to develop a multichannel B2B campaign that would authentically engage business owners and reflect the bank's understanding of their goals.

CMD Agency developed the "Making Time" campaign, which used emotionally honest messaging and authentic photography placed in targeted print and digital channels throughout the West Coast. This approach helped Banner Bank reach commercial and small business decision-makers effectively. The campaign was also adapted to attract retail banking customers, expanding its overall impact and creating production efficiencies. The strategic media placements drove measurable engagement and growth for the bank.

Banner Bank