Case Study: ASUS brings ZenBook to market with CMD Agency

ASUS launches ZenBook campaign with CMD Agency and supports 10 years of safe water access

ASUS, a computer and phone hardware and electronics leader, challenged CMD Agency to develop a marketing plan that would tout the benefits of its ZenBook family of laptops while also spotlighting its partnership with the non-profit Water.org.

CMD Agency answered with the "Make Waves" digital marketing campaign. This storytelling-based effort invited creators to fulfill their vision online with a ZenBook, highlighting that each purchase would provide 10 years of safe water access to people in need through the Water.org partnership.

ASUS