Case Study: First Bank achieves maximum ROI and market exposure with CMA Results

First Bank opens two branches in 3 months with CMA Results

CMA Results was engaged by First Bank, a community bank in New Jersey and Pennsylvania, which faced the challenge of generating excitement and securing a successful debut for two new branch openings in highly competitive markets.

CMA Results implemented an integrated marketing strategy that included media relations, social media and digital advertising campaigns, and direct mail. This approach resulted in over 35 media placements, 771,000+ digital ad impressions, and significant social media growth. The campaign successfully established strong market exposure and engagement for First Bank's new branches.

First Bank