Case Study: Association of Medical Media achieves membership growth and pricing clarity with CMA Results

Association of Medical Media grows company membership to 60 with CMA Results

CMA Results provided association management services to the Association of Medical Media (AMM), which was struggling with a complex and outdated membership structure. The model had become convoluted with multiple tiers offering similar benefits, causing confusion for both large and small member companies and hindering growth.

The solution involved CMA Results redesigning the membership model by streamlining categories and introducing equitable pricing based on company size and revenue. This simplification led to immediate growth, adding 12 new member companies and increasing individual members by 127, for a total of 905 individuals, representing 16.3% growth.

Association of Medical Media (amm)