Case Study: The Casso achieves greater brand awareness and engagement with CM Communications

The Casso boosts awareness with CM Communications and 255 media placements

The Casso, a boutique hotel and dining destination in Raleigh, faced the challenge of building awareness and driving engagement in a competitive hospitality market. To address this, they partnered with vendor CM Communications for an integrated marketing program that combined public relations, social media management, and influencer marketing.

CM Communications implemented a comprehensive campaign that included social strategy, content creation, and influencer partnerships. This solution successfully generated 255 media placements, 478,000 social impressions, and significant follower growth. The program achieved over 3.1 billion total social impressions, effectively strengthening overall brand awareness for The Casso.

The Casso