Case Study: Royal Sonesta Boston boosts hotel visibility and media coverage with CM Communications

Royal Sonesta Boston secures 63 media and influencer visits with CM Communications

The Royal Sonesta Boston, a luxury hotel in Cambridge, selected CM Communications as its PR agency-of-record. The challenge was to generate excitement around the renovation of its ArtBar restaurant and to increase the property's exposure, particularly within the leisure travel market.

CM Communications conceived and executed a PR and social media campaign titled "Boston from the Other Side." The agency coordinated over 63 media and influencer visits, which secured extensive earned media coverage reaching over 322 million unique visitors and a circulation of nearly 2 million. The campaign successfully positioned the hotel among Boston's luxury properties and elevated the chef's national reputation.

Royal Sonesta Boston