Case Study: Ocean State Job Lot boosts expansion marketing results with CM Communications

Ocean State Job Lot grows Facebook fans from under 10,000 to over 20,000 with CM Communications

The customer, Ocean State Job Lot, is a Rhode Island-based closeout retailer with over 100 stores. They faced the challenge of supporting an aggressive expansion plan and sought marketing and public relations counsel from the vendor, CM Communications.

CM Communications designed and executed a comprehensive marketing strategy for Ocean State Job Lot. This included a television advertising campaign, PR initiatives, and social media marketing. The results were significant: TV ads increased gross margin, Facebook fans more than doubled to over 20,000, and website ranking improved by over 40%. PR efforts secured major media placements, including a CEO feature on NECN.

Ocean State Job Lot