Case Study: Boston Marriott Burlington boosts local engagement and goodwill with CM Communications

Boston Marriott Burlington hosts 200-person Chopps Champions event with CM Communications

The Boston Marriott Burlington hotel undertook a multi-million dollar renovation and sought to reposition itself as a stylish, tech-savvy destination for both guests and locals. To achieve this, the hotel engaged the services of CM Communications for a comprehensive marketing and public relations campaign.

CM Communications designed and executed a multi-channel marketing strategy. A key initiative was the "Chopps Champions" campaign, a strategic partnership with the Burlington Chamber of Commerce that honored local heroes and generated significant community goodwill and local publicity. The campaign successfully drove website traffic and increased social media engagement. The results were so positive that the hotel's ownership requested CM Communications make the campaign an annual event.

Boston Marriott Burlington