Case Study: Moomin achieves higher cart recovery and customer engagement with CM Commerce

With the help of CM Commerce, Moomin sparks conversations and creates a global network of Moomin-inspired shops and products

Moomin, the long‑loved Finnish character brand expanding into online shops and digital experiences, needed a stronger digital communications strategy to support a global ecommerce push. Their previous provider, Mailchimp, offered poor Shopify integration and made it difficult to pull the data needed to understand customer behavior and drive sales.

They switched to CM Commerce/Campaign Monitor and implemented abandoned‑cart emails (with a 10% incentive) and pre‑built customer journeys (including anniversary offers) to re‑engage shoppers. The new platform gave them clear visibility into shop and email interactions, helped revive lost sales, increased customer engagement, and proved more cost‑effective.

Moomin

Jonas Forth

Moomin