Case Study: Cafe Joe USA achieves 61% conversion increase and $58 ROI with CM Commerce

With CM Commerce, Cafe Joe yielded a 61% increase in overall conversion rates

Cafe Joe, Israel’s leading coffee chain with more than 250 outlets, expanded into the U.S. using Shopify but faced the challenge of scaling marketing with a two-person team while driving conversions, recovering abandoned carts and increasing transactional revenue in a new market.

By integrating CM Commerce’s pre-built workflows and email automation with Shopify, Cafe Joe deployed personalized, stage-based email sequences (receipts with upsells, segmented campaigns and abandoned-cart messages enriched with product ratings and reviews). The result: a 61% lift in overall conversion rates, a 36% improvement in email open rates, an 11.8% abandoned-cart recovery rate, and a $58 return for every $1 spent.

Cafe Joe USA

Aron Schoenfeld

Chief Executive Officer