Case Study: Project Nursery achieves a 42% newsletter open rate and $65K in newsletter conversions with CM Commerce

Project Nursery brings inspiration and personalized designs to nursery decor projects

Project Nursery is a content-driven ecommerce destination founded by Pam Ginocchio and Melisa Fluhr that inspires parents with nursery design ideas, expert content, product reviews and a curated shop. They were struggling with an expensive Mailchimp setup and underperforming ecommerce results, and needed better tools—especially for abandoned-cart recovery—to meet their sales goals.

By switching to CM Commerce (Campaign Monitor) and leveraging its abandoned-cart functionality, targeted newsletters and review-driven merchandising, Project Nursery boosted engagement and sales. The change delivered a 42% newsletter open rate and $65K in conversions from email, helping the brand achieve its ecommerce objectives and drive significant business growth.

Project Nursery

Melisa Fluhr

Co-Founder