Case Study: Senville drives loyalty and passive revenue with Clyde product protection

Senville boosts warranty attachment to 12% with Clyde in 1 week

Senville, an air conditioning company, wanted to capture more direct-to-consumer business and own the entire brand experience by offering extended warranties on its own website. Their challenge was to drive more direct sales, control the post-purchase customer experience, and earn passive revenue, as customers were already being offered warranties through other channels like Amazon. They partnered with vendor Clyde to implement a product protection solution.

Using Clyde's integration with BigCommerce, Senville implemented extended warranties on its product detail pages and via a pop-up modal. The solution was implemented in just one week with no upfront costs. As a result, Senville achieved a 12% attachment rate for warranties, which is three times the industry average, successfully meeting their business goals.

Senville