Case Study: Coca-Cola boosts employee connection with CLY’s virtual Taco Tuesday experience

Coca-Cola hosts a 360° virtual taco night for employees with CLY

Coca-Cola Germany faced the challenge of fostering team connection and morale among its employees who were all working from home during the Covid-19 pandemic. The vendor CLY was tasked with creating a unique digital team-building experience to replace traditional in-person events.

CLY designed and implemented an innovative online live cooking event called "TACO TUESDAY – THE ORIGINAL WAY." They created a microsite for registration, delivered ingredient boxes to employees' homes, and produced a livestream featuring a chef who guided participants through cooking tacos and margaritas. The solution successfully generated a strong feeling of team connection and safety for employees, with CLY noting the event received incredible feedback from all staff.

Coca-Cola