Case Study: The Honest Company achieves stronger customer identification and loyalty with Clutch Stored Value

The Honest Company identifies 95% of customers with Clutch Holdings

The Honest Company, a clean lifestyle retail brand, needed a gift card and stored value solution that went beyond the traditional to help them better identify customers and drive long-term loyalty. They partnered with Clutch Holdings, LLC, seeking a provider that could offer the flexibility, personalization, and expertise required to transform their stored value program into a powerful marketing tool.

Clutch implemented a stored value solution that introduced a digital account concept. This allowed gift card recipients to register their balance online, providing their contact information and creating a known customer profile. As a result, The Honest Company identified approximately 95% of these customers, enabling personalized communication. This strategy led to over 15,000 customers using the digital account feature, with those customers showing higher redemption rates and greater overall spending, significantly enhancing customer loyalty.

The Honest Company