Case Study: Hit Labs achieves rapid scalability and 6–8 months faster time-to-market with ClustrixDB (Clustrix)

Hit Labs - Customer Case Study

Hit Labs’ Bubble Group Messenger — a real-time video and text app that lets groups chat as if at a party — was seeing explosive adoption (daily users grew 20x in eight months) and a highly write-heavy workload (each message generates writes for every recipient and for multiple devices). Their original MySQL/Aurora setup hit scaling limits, and planned sharding would have taken six to eight months of development, blocked new features, and required ongoing DBA effort; other options proved too complex.

Hit Labs migrated to ClustrixDB, a MySQL drop-in, and moved to production on AWS with only minor configuration and code changes. The self-managing, scale-out database let them add nodes on demand, handle the high write-to-read ratio, simplify application code (e.g., full Unicode support), avoid hiring a dedicated DBA, and save an estimated six to eight months of development time — enabling faster time-to-market, continued feature development, and reliable operations with lower TCO.

Hit Labs

Zach Mangum

Chief Executive Officer and Co-Founder