Case Study: Regional Dealer Association drives car shopper engagement with Cluep

Regional Dealer Association - Customer Case Study

Regional Dealer Association needed a better way to reach in-market car shoppers and current owners with timely purchase information that could drive more people to dealerships. Cluep helped solve this challenge through its automotive advertising platform, Cluep Posts.

Cluep targeted people actively discussing buying a new car, mentioning the brand or competing models, and current owners for retention, then followed them across mobile apps and browsers with timely ads and offers. The campaign delivered a 2.2% CTR, 5.3x industry norms, and a 21.6% post-click conversion rate, driving strong engagement with actions like finding a dealer, requesting a quote, booking a test drive, and searching inventory.