Case Study: National Pizza Chain drives incremental store traffic with Cluep

National Pizza Chain - Customer Case Study

National Pizza Chain partnered with Cluep to maintain top-of-mind awareness among pizza restaurant customers and drive more people into stores. The challenge was to stand out in a highly competitive category and stay the top choice for frequent pizza diners.

Cluep used Cluep Posts, Cluep Pics, and Cluep Places to target people expressing positive or negative sentiment about pizza and competitors, sharing pizza images, or visiting competitor and client locations. Cluep served video creative with mouth-watering product imagery and a price promotion to drive action. The campaign delivered a 2.7% CTR, 6.1% back-to-store conversion rate, 2.3x more back-to-store visits versus an unexposed audience, and an estimated incremental sales lift of 3x ad spend.