Case Study: Home Décor Retailer drives top-of-mind awareness and store visits with Cluep

Home Décor Retailer - Customer Case Study

Home Décor Retailer wanted to build top-of-mind awareness among 25–34-year-old young adults who were looking to furnish and decorate their own homes, while also driving them into stores with reminders of great pricing and design inspiration. Vendor Cluep supported the campaign using Cluep Posts, Cluep Pics, and Cluep Places to reach high-intent prospects at the right moment.

Cluep targeted people showing shopping intent, moving-related conversations, and home design interests, as well as recent competitor shoppers who had not visited the retailer’s stores. The campaign delivered a 2.4% CTR, 11.6% back-to-store conversion rate, and a $1.08 cost to drive competitive shoppers to store, with CTRs across targets ranging from 2.21 to 2.55.