Case Study: SEGA Europe unifies data quality and mapping with CluedIn

SEGA Europe cuts manual data mapping by 70% with CluedIn

SEGA Europe, a subsidiary of the global video game company SEGA, faced significant challenges in managing its diverse data from analytics, commercial, and marketing sources. Inconsistent naming conventions and complex product hierarchies required extensive manual mapping, which hindered data quality and decision-making. To address this, they turned to CluedIn and its Master Data Management (MDM) and Data Quality SaaS product.

By implementing CluedIn's AI-driven platform, SEGA Europe streamlined its data processes through auto-mapping and cleansing capabilities. This solution led to remarkable results, including a targeted 70% reduction in manual data mapping and an 85% increase in data quality. CluedIn enabled significant time savings and a major boost in data utilization efficiency, transforming SEGA Europe's data management.

SEGA Europe