Case Study: Sommer Swim elevates ecommerce and drives revenue growth with Clue

Sommer Swim boosts revenue 248% with Clue

Sommer Swim, a global swimwear brand known for its elegant minimalism, faced the challenge of redesigning its ecommerce experience to better balance high-end editorial storytelling with a luxury shopping experience across its three international domains. They partnered with the vendor Clue to achieve this elevated ecommerce presence on the Shopify Plus platform.

Clue implemented a solution that blended art and design, taking cues from fashion magazines with a focus on white space, bold typography, and large imagery. They developed a modern product page with improved upsell capabilities and a custom interactive fit-finder tool to assist with sizing. As a result, Clue's strategy drove a 248% revenue boost for the swimwear label following the site's relaunch.

Sommer Swim