Case Study: Graphic Communications simplifies product discovery with Clue

Graphic Communications simplifies discovery across 20+ solutions with Clue

Graphic Communications, a global enterprise software company in the print industry, faced the challenge of making its complex portfolio of over 20 specialized software solutions easier for customers to navigate online. Its website was fragmented and used internal product names that were unclear to prospects, making product discovery difficult. The vendor Clue was engaged to improve the digital experience and integrate it with the company's marketing technology stack.

Clue redesigned the website by introducing two distinct navigation pathways, allowing users to browse by either specific Products or business Solutions. The vendor restructured product pages with clearer messaging and a more consistent hierarchy to communicate each product's value and fit. This approach simplified the user journey across the English, French, and German websites, creating a clearer path to discovery and enquiry while establishing a stronger foundation for future SEO and lead generation efforts.

Graphic Communications