Case Study: West Northamptonshire Council improves resident search journeys with Cludo

West Northamptonshire Council improves search click-through to 70% with Cludo

West Northamptonshire Council faced a challenge after merging four councils into one, as their new, complex website made it difficult for residents to find information. The digital team lacked visibility into user search behavior and needed a simple way to identify content gaps. They turned to the vendor Cludo and its search insights service to understand resident needs and prioritize data-led improvements.

By implementing Cludo, the council gained real-time insights into search behavior, allowing them to make targeted fixes like improving navigation and adding direct links. This data-driven approach resulted in a 70% search click-through rate, indicating residents were successfully finding the information they needed. Cludo empowered the team to move from guesswork to confident, continuous website improvement.

West Northamptonshire Council