Case Study: South African College of Applied Psychology enhances the student journey with Cludo intelligent search

South African College of Applied Psychology boosts search relevance with Cludo, with fees as the top searched keyword

The South African College of Applied Psychology (SACAP) needed a better way to manage its complex website, which serves diverse audiences from prospective to returning students. They required a search solution from Cludo to provide a more intuitive user experience, offer deeper insights into user behavior, and reduce friction in the path from research to application.

Cludo implemented its intelligent site search to enhance the student journey. The solution gave SACAP control over content surfacing, provided visibility into search trends, and utilized features like banners, Quicklinks, and AI-generated summaries. This reduced user friction, guided high-intent traffic toward key actions, and transformed search into a strategic driver of engagement and conversion.

South African College of Applied Psychology