Case Study: Rogers Corporation improves search relevancy and user experience with Cludo

Rogers Corporation boosts search clickthrough by 50% with Cludo

Rogers Corporation, a global engineered materials company, needed a website search solution capable of handling its extensive product catalog to deliver relevant results for customers with specific design challenges. They partnered with the vendor Cludo to implement an enhanced, AI-powered search service to improve the user experience.

The Cludo solution utilized machine learning and features like misspelling corrections and synonyms to align search terms with content. By analyzing search data, Rogers identified key user personas and used Cludo's tools, such as targeted banners, to guide visitors. This approach provided highly relevant results and promotional banners achieving nearly a 50% click-through rate, allowing Rogers to anticipate user needs and effectively guide them to valuable content and tools.

Rogers Corporation