Case Study: Massachusetts College of Liberal Arts improves student search experience with Cludo AI-powered search

Massachusetts College of Liberal Arts boosts search engagement 19.2% with Cludo

The Massachusetts College of Liberal Arts (MCLA) faced a significant challenge with its website search function, which had become an overgrown and unmanageable garden of content. This made it difficult for prospective students, especially first-generation college students, to find essential information, creating a major barrier to engagement. The small marketing team lacked visibility into user needs and required a solution that was both powerful and manageable without constant expert maintenance. They partnered with Cludo to address this.

Cludo implemented an AI-powered search solution that included comprehensive indexing, AI-driven summaries, and conversational chat. This provided students with immediate, relevant answers and gave MCLA's team critical data-driven insights into user behavior. The results were substantial: a 19.2% rise in search engagement, a 15.2% improvement in click-through rates, and a 57% reduction in unanswered queries, transforming search into a trusted and strategic resource for the institution.

Massachusetts College of Liberal Arts