Case Study: London Borough of Tower Hamlets creates user-focused content with Cludo

London Borough of Tower Hamlets uses Cludo to turn 3.5 million site visits into smarter content decisions

The London Borough of Tower Hamlets, a large local government council, faced the challenge of managing its high-traffic website and finding actionable patterns within massive volumes of user data to better serve its diverse population. To move beyond guesswork, they partnered with Cludo and implemented its analytics platform to gain clarity on user behavior and identify content gaps.

Using Cludo's analytics, the council gained data-driven insights into user searches and navigation, allowing them to prioritize content creation, restructure information architecture, and adjust language to match user terminology. This solution enabled Tower Hamlets to proactively spot user needs, close content gaps, and significantly improve the user experience on their website by shaping it around actual visitor behavior.

London Borough of Tower Hamlets