Case Study: Vodafone Australia improves web search and conversions with Cludo

How Vodafone Australia Uses Cludo to Meet Diverse Consumer Needs

Vodafone Australia, one of the country’s largest telecommunications providers, needed a powerful and user-friendly site search solution to help millions of customers quickly find the right products, plans, and support information. The team also wanted more control over the digital search experience without relying on developers, so marketing could optimize results and surface relevant offers more independently.

Vodafone Australia implemented Cludo’s intelligent search platform, including intelligent search, banners, analytics, and the Intelligent 404 module. With Cludo, the team could fine-tune relevancy, promote campaigns, and turn dead-end 404 pages into helpful navigation paths. The impact was stronger engagement, faster access to relevant content, and measurable improvements in online conversion, while Cludo’s analytics also reduced millions of searches and tens of thousands of search terms into 28 key topics to guide content strategy.

Vodafone Australia

Lyndon Barnett

Senior Digital Content and SEO Manager