Case Study: Rogers Corporation achieves better search relevancy and user experience with Cludo

How Rogers Corporation Uses Search to Drive a Better User Experience

Rogers Corporation, a global engineered materials company, needed a better way to help customers find the right products across a very large catalog of materials and design challenges. To improve the experience, Rogers turned to Cludo for an enhanced site search solution that could deliver more relevant results, even for highly specific product queries and common misspellings.

Using Cludo’s AI-powered search, Rogers implemented features like Misspellings, Synonyms, Search Insights, and Banners to better match customer intent and guide users to the right content. By identifying five search personas and tailoring results and promotional content to their needs, Rogers improved relevancy and user experience, with banners driving nearly a 50% clickthrough rate and helping the team anticipate what users were looking for and why.

Rogers Corporation

Mike Brodeur

Senior Web Software Developer