Case Study: London Borough of Bexley creates a resident-focused website with Cludo

How London Borough of Bexley Shifted to a Resident-Focused Website

The London Borough of Bexley required a more effective search solution for its government website to help residents find information quickly and reduce the volume of calls to its contact centre. The council turned to the vendor Cludo to implement a more dynamic and user-friendly search service to better meet their residents' needs.

Cludo provided tools like Page Rankings, Instant Suggestions, and Banners, which allowed the Bexley digital team to optimize search results, control content for seasonal events, and guide users to critical information. This solution led to a significantly improved user experience, a major reduction in contact centre enquiries, and a data-driven content strategy shaped directly by resident search behavior.

London Borough of Bexley

Julie Baker

Senior Digital Officer