Case Study: ABPI improves website retention with Cludo search

ABPI Tailoring the Digital Experience Through Optimised Search

ABPI, the Association of the British Pharmaceutical Industry, needed a search experience that could serve multiple audiences across its websites with highly relevant results. After a website redesign, its built-in CMS search was not delivering the quality or precision the organization needed, leading ABPI to look for a more flexible solution from Cludo.

ABPI implemented Cludo search to fine-tune results with banners, boostings, filters, and audience-specific search experiences for different sites and user groups. With Cludo, ABPI improved search relevance, increased retention, and boosted total time spent on site, with some visitors staying on pages for up to three minutes and overall engagement and digital presence improving.

ABPI

Michael Theodore

Head of Digital