Case Study: ABPI improves website retention and engagement with Cludo

ABPI increases website engagement and keeps visitors on pages for up to 3 minutes with Cludo

ABPI, the Association of the British Pharmaceutical Industry, needed a search solution that could intelligently serve its diverse audiences with the most relevant results after a website redesign. Their existing CMS search was underperforming, so they turned to the vendor Cludo to implement an optimized search service to improve their digital presence.

Cludo's solution provided ABPI with the tools to fine-tune search results for different audience-specific websites without needing developers. By utilizing features like banners, boostings, and filtered results, ABPI significantly improved user engagement and retention. The measurable impacts included increased time spent on their websites and higher rankings on Google, successfully tailoring the digital experience for every visitor.

ABPI