Case Study: Bodywise Gym and Studios achieves a smoother move to small group training with ClubRight

Bodywise Gym and Studios keeps 8 years of loyalty with ClubRight as 50%+ of members move to small group PT

Bodywise Gym and Studios, a fitness business in Horsham, faced the challenge of needing to pivot from a traditional open gym model to small group personal training and premium classes to stay competitive. Their existing software from ClubRight had an outdated interface and an unhelpful AI support assistant, leading the team to regularly field calls from rival providers.

ClubRight implemented its "Pelican" update, which provided a more logical and easier-to-navigate interface. The AI assistant, Clifford, was also dramatically improved, becoming accurate and helpful. As a result, the team immediately adopted the new system and now has no intention of switching, having turned down all competitor enquiries. With ClubRight's support, over 50% of their members are now on small group PT or class packages, enabling a complete business transformation.

Bodywise Gym and Studios