Case Study: Row House achieves enhanced member experience and scalable franchise operations with ClubReady

Row house to optimize boutique fitness studio member experience

Row House, a boutique rowing studio brand under Xponential Fitness, partnered with ClubReady to optimize its member experience and scale operations across franchises. Facing the need for interactive performance tracking, power training metrics and better front-desk, kiosk and member-acquisition workflows, Row House chose ClubReady’s Performance IQ and full ClubReady Fitness Management Platform to deliver consistent, data-driven member experiences.

ClubReady implemented Performance IQ, integrated via its API with Row House’s website and member app, and deployed its full-suite club management tools and services to standardize operations. The solution delivers real-time individual and group fitness results, strengthens engagement and retention, and establishes a uniform playbook across franchises—enabling Row House to scale more efficiently, improve CRM and lead management, and drive stronger member loyalty.

Row House

Anthony Geisler

Chief Executive Officer