Case Study: CRANK Fitness achieves sustained member engagement and hybrid on-demand growth with ClubReady

CRANK Fitness - Customer Case Study

CRANK Fitness faced sudden lockdowns that threatened member engagement and studio revenue. To respond, CRANK partnered with ClubReady and adopted ClubReady’s hybrid studio and virtual model—using on‑demand offerings and the fitness business owners’ success kit—to pivot quickly and continue delivering value to members.

ClubReady implemented a studio‑plus‑virtual solution that let CRANK deliver on‑demand classes and complement the in‑studio experience, enabling the studio to connect with and drive its community wherever members were. The ClubReady solution helped CRANK sustain member engagement and extend its reach beyond the physical studio, preserving community ties and supporting ongoing business continuity.

CRANK Fitness