Case Study: Coca-Cola Collectors Club streamlines event registration and data management with ClubExpress

Coca-Cola Collectors Club - Customer Case Study

The Coca-Cola Collectors Club is an international organization for collectors of Coca-Cola memorabilia. In 2018, the club was still managing annual event registration with spreadsheets and physical payments, which made the process time consuming and inefficient for members and chapter leaders.

The club worked with ClubExpress to organize event registration and payment management. ClubExpress provided automations such as restricting registration to current members and calculating fees automatically, along with secure online payments; when the 2020 annual event was canceled, the club was able to issue refunds and cancellations more easily. The platform also improved data integrity by updating the database in near real time and reduced the need for manual record keeping.