Case Study: Texas Family Fitness achieves re-engagement of 143 former members and 615% ROI with Club OS

Texas Family Fitness - Customer Case Study

Texas Family Fitness (TFF), a 10‑location fitness company in North Texas focused on providing an affordable, first‑class member experience, needed a scalable marketing tool to re-engage former members. TFF partnered with Club OS and used the Club OS email builder and software already deployed across its locations to coordinate a company‑wide win‑back campaign.

Using Club OS’s email builder, TFF Chief Operations Officer Brooks Johnson sent two blasts in 30 days with personalized merge tags and embedded online enrollment links; the campaign prompted 143 former members to rejoin, is projected to generate over $24,000 in lifetime value, and produced a 615% ROI on one month’s Club OS subscription for the 10 participating locations. Club OS’s scalable CRM, merge‑tag personalization, and clickable CTAs enabled rapid, measurable outreach that directly converted alumni back into members.

Texas Family Fitness

Brooks Johnson

Chief Operations Officer