Case Study: mActivity boosts member retention and engagement with Club OS

mActivity retains 98% of members with Club OS social events

mActivity, a health club in New Haven, Connecticut focused on member wellbeing, faced the challenge of increasing member retention and engagement, particularly among its Gen Z and Millennial members who were significantly affected by a lack of social connection. To address this, they partnered with Club OS.

By implementing Club OS's all-in-one gym management software, mActivity strategically planned and promoted member social events. This solution fostered a strong sense of community, which was crucial to their success. The results were significant; mActivity raised its membership prices by almost 50% and maintained an exceptionally low churn rate of just 2%, retaining 98% of its membership base. Furthermore, 13% of their members actively engaged with the social events, leading to improved member and staff retention.

mActivity