Case Study: Hidden Gym achieves a 25%+ increase in sales close rate with Club OS

Hidden Gym - Customer Case Study

Hidden Gym, a rebranded fitness center in Allen, Texas, needed to unify prospecting and follow-up after shifting its programs and identity. Owner Greg McCoy turned to Club OS and its follow-up functionality to centralize leads, standardize outreach, and re-engage prospects, current members, and former members.

Club OS became the gym’s daily communication platform— funneling web and social leads into one place, enforcing a follow-up schedule (texts, emails, calls), and providing reporting for weekly accountability. As a result of using Club OS, Hidden Gym increased its sales close rate by more than 25%, improved response times (contacting key leads within an hour), and gained data-driven insights to guide marketing and coaching.

Hidden Gym

Greg McCoy

Owner