Case Study: Fitness Connection achieves unified lead management and increased sales productivity with Club OS

Fitness Connection - Customer Case Study

Fitness Connection, a fitness company with over 40 clubs across three states, needed a simple, sales-focused way to organize incoming leads and manage objective performance metrics. To address this challenge they partnered with Club OS and implemented its CRM/lead management solution to centralize prospect data and improve the customer and team member experience.

Club OS integrated with Fitness Connection’s billing system Jonas Compete to unify lead information, eliminate redundant data entry, and provide sales-oriented tools like daily follow-up tasks, custom cadence settings, pre-written scripts, and reporting. The result was higher sales productivity and better managerial insight—Fitness Connection entered tens of thousands of new leads and conducted hundreds of thousands of member and lead follow-ups through Club OS in the first 20 days of March 2019, driving improved follow-up consistency, production, and profitability.

Fitness Connection

Jason Miller

Vice President of Sales