Case Study: Parks | Pilkerton drives marketing conversion, referrals, and repeat clients with Cloze

Parks | Pilkerton drives marketing conversion, referrals, and repeat clients with Cloze

Parks | Pilkerton, Tennessee's largest residential real estate company, faced a challenge with low agent adoption of their existing all-in-one CRM and marketing platform. Seeking a solution that would increase referrals and conversion rates, the company needed a new tool that integrated seamlessly with their established tech stack and was appealing to their 1,500 agents. They selected the Cloze Platform for lead management, marketing automation, and CRM.

The Cloze solution provided robust AI capabilities and over 100 key integrations with tools the agents already used, such as Dotloop and Microsoft 365. This interoperability was critical for driving adoption. Cloze's mobile-first design boosted agent productivity, and its native support for the Ninja Selling philosophy helped agents build stronger client relationships. As a result, Parks | Pilkerton agents became more efficient and effective, leading to increased engagement and conversion rates.

Parks | Pilkerton

Nancy Amaker

Chief Marketing Officer