Case Study: McEnearney Associates builds a world-class tech stack with Cloze CRM

McEnearney Associates Building a World-Class Technology Stack with Cloze CRM

McEnearney Associates, a full-service real estate brokerage, faced the challenge of low agent adoption with a one-size-fits-all CRM that lacked critical integrations. The generic platform, which was bundled with their website service, failed to meet the specific needs of their agents and created more operational obstacles than solutions. This prompted their search for a more effective customer relationship management solution, leading them to evaluate Cloze.

By implementing Cloze CRM, the brokerage gained a real-estate-specific platform with deep integrations for email, calls, texts, and transaction management tools. The solution provided by Cloze was mobile-friendly and easy to use, which significantly improved agent adoption and efficiency. As a result, McEnearney Associates empowered its agents to manage their time more effectively and improve client relations, which ultimately increased sales and improved agent retention rates, allowing the firm to compete effectively with larger national brands.

McEnearney Associates

Stephanie Hrutkay

Director of Digital Resources