Case Study: Berkshire Hathaway HomeServices Homesale Realty boosts agent productivity with Cloze

How Berkshire Hathaway HomeServices Homesale Realty is Using Cloze to Thrive in a Post-Boom Market

Berkshire Hathaway HomeServices Homesale Realty, a large regional real estate brokerage, faced a challenge with low adoption rates of its numerous technology tools. Their agents were frustrated by complex and time-consuming traditional CRMs that required extensive setup and management, detracting from time spent with clients. The leadership sought a simplified, all-in-one solution to boost agent productivity and efficiency.

The vendor, Cloze, implemented its CRM platform, which automatically syncs communications and logs activity with minimal setup. This mobile-first approach integrated seamlessly with agents' natural workflows, eliminating the need for multiple apps. The results were a tremendous adoption rate, with approximately 40% of the firm's 1200 agents switching to Cloze, more than doubling the average adoption of their other tools. This led to improved client follow-up and gave agents more time to develop relationships.

Berkshire Hathaway HomeServices

Rod Messick

Chief Executive Officer