Case Study: Brown Harris Stevens boosts agent productivity and engagement with Cloze

Cloze The AI-Driven Game Changer for Brown Harris Stevens

Brown Harris Stevens, a New York-based real estate brokerage, sought to increase agent productivity and collaboration with a new digital hub called BHSOne. Their primary challenge was low CRM adoption; past tools were difficult to use, not mobile-friendly, and were seen as taking time away from an agent's primary business, making it hard to support their high-touch, personalized client interactions.

The vendor, Cloze, implemented its AI-driven CRM and marketing platform. The solution automated client personalization, provided daily AI-powered reminders, and offered a mobile-first experience that integrated seamlessly into agents' workflows. This led to rapid adoption, with 25% of agents using Cloze within just six weeks, exceeding the three-month goal. Marketing open rates to agents also skyrocketed from 10-20% to 80-100% due to new highly personalized communication capabilities.

Brown Harris Stevens

Rory Bolger

Chief Technology Officer