Case Study: Baird & Warner boosts agent production by 36% with Cloze

Baird & Warner boosts agent production by 36% with Cloze

Baird & Warner, Illinois’ largest family-owned independent real estate services company, faced the challenge of low agent adoption of their previous all-in-one technology platform, which was failing to meet their agents' needs. Seeking to increase agent productivity and strengthen their competitive advantage, they needed a superior Customer Relationship Management (CRM) solution, leading them to partner with vendor Cloze.

By implementing the Cloze CRM as part of a best-of-breed tech stack, Baird & Warner gave its agents a choice. This resulted in rapid and widespread organic adoption, with over 60% of their 2400 agents using Cloze. The solution delivered a staggering 36% boost in production for agents using Cloze compared to those on the old system. Furthermore, 458 agents increased their production volume by an average of ~$1.3 million in the first year, demonstrating the significant measurable impact of the Cloze platform.

Baird & Warner

Dean Rouso

Senior Vice President of Strategic Innovation