Case Study: Zoom shapes product strategy and GTM with Clozd’s Win-Loss 360

Zoom builds Win-Loss 360 across 4 viewpoints with Clozd

The customer, Zoom, needed a more complete and unbiased understanding of why they were winning and losing deals, as their internal feedback lacked depth and was often incomplete. To move beyond assumptions, Zoom partnered with the vendor Clozd to implement its Win-Loss Analysis service and build a comprehensive competitive intelligence program.

Clozd's solution involved creating "Win-Loss 360," a program that combined direct buyer interviews with insights from sellers, customer success, and partners. This provided Zoom with a single source of customer truth that shaped product strategy, feature prioritization, and go-to-market execution. The program delivered high-impact, actionable insights across the entire organization, turning customer feedback into a significant competitive advantage for Zoom.

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