Case Study: Trella Health improves product strategy and sales coaching with Clozd

Trella Health expands win-loss analysis with Clozd for 30,000+ users

Trella Health, a provider of healthcare-specific CRM and data analytics, faced a challenge with the low win rate of one of its core products despite significant development investment. To uncover the real reasons behind their wins and losses, they partnered with vendor Clozd to implement a Win-Loss Analysis program.

The solution from Clozd involved conducting tailored win-loss interviews, which provided Trella with objective, in-depth buyer feedback. The results were immediately valuable, leading the company to quickly expand its use of Clozd across the organization. The insights improved sales coaching and onboarding, identified win-back opportunities, and revealed areas for product improvement, generating significant internal buzz and influencing every department.

Trella Health