Case Study: StackAdapt turns lost deals into new pipeline with Clozd

StackAdapt turns 60% of loss interviews into new pipeline with Clozd

StackAdapt, an AI-powered programmatic advertising platform, needed deeper insights into why they were winning and losing deals, as their existing survey feedback was too superficial. To address this challenge, they partnered with the vendor Clozd to implement its Win-Loss Analysis service to capture richer buyer insights.

By using Clozd to conduct direct interviews with buyers, StackAdapt uncovered clear signals for future re-engagement in 60% of their lost deals, transforming them into a new source of pipeline. The insights from Clozd were shared company-wide, leading to refined messaging, stronger sales execution, and more confident strategic decisions, with the program paying for itself by winning back just one opportunity.

StackAdapt