Case Study: SmartBear improves sales demos and win rates with Clozd

SmartBear improved sales demos and win rates with a Clozd win-loss program

SmartBear, a company providing tools for software development teams, needed more robust win-loss analysis to become truly audience-centric. They lacked the deep insights required to optimize their strategies and break down internal data silos. They turned to Clozd to implement a win-loss analysis program.

Clozd quickly implemented a pilot program, conducting in-depth interviews with buyers. The insights gathered validated hypotheses about a shifting market and a new buyer persona, leading to critical changes in sales discovery and demos. As a result, SmartBear saw a measurable increase in their win rate, especially in deals involving the new buyer type, and gained invaluable competitive intelligence. SmartBear continues its partnership with Clozd to further understand its market position.

SmartBear

Jennifer Lowenthal

SmartBear