Case Study: Momentive Software scales mid-market buyer feedback with Clozd Flex Interviews

Momentive Software (formerly Community Brands) uses Flex Interviews to capture powerful mid-market feedback

Momentive Software, formerly known as Community Brands, faced a challenge in expanding its win-loss analysis program. While it successfully used Clozd's live interviews for its enterprise products, the cost was prohibitive for gathering in-depth feedback on its mid-market product lines. Surveys were a more affordable option but failed to capture the detailed, qualitative insights the company needed to understand why it was winning and losing deals.

The solution was implemented by Clozd through its Flex Interviews product, an asynchronous video and audio feedback tool. This allowed Momentive Software to collect thorough, voice-of-the-customer insights from mid-market buyers at a more accessible cost. The results far surpassed the data from surveys, providing much more detailed and insightful feedback. This enabled the company to pinpoint specific areas for improvement in its marketing and sales efforts for these products, making the win-loss program a worthwhile investment with a strong return.

Momentive Software

Tirrah Switzer

Senior Director Of Product Marketing