Case Study: Huntress boosts win rates and customer-driven decisions with Clozd

Huntress lifts win rates with Clozd customer feedback interviews

Huntress, a managed cybersecurity platform provider, needed a better way to capture candid customer feedback to drive strategic decisions. Their internal win-loss analysis efforts were time-consuming, provided only outdated snapshots, and failed to elicit honest feedback from buyers. To solve this, they partnered with Clozd to implement its continuous Win-Loss Analysis program.

By leveraging Clozd's expert interviewers with deep cybersecurity experience, Huntress established a trusted and continuous source of customer truth. This feedback was embedded into the company's weekly workflows and strategic planning, leading to significant results. The insights directly influenced product, sales, and marketing improvements, which resulted in a massive increase in win rates. Furthermore, the program helped Huntress win back two significant lost deals from its first ten interviews, proving immense value.

Huntress